Russia 2018 Pins Are A Hit!
SPI Director of Marketing and Partnerships, John Hooper, and his wife attended the 2018 FIFA World Cup in Russia. Before leaving, SPI Director of Sales, Jeff Bivens, came up with a great idea. He decided to produce some Russia 2018 pins for John to give out and trade with people in Russia.
The pins became even more valuable for John when he injured his knee about a week before he and his wife left for Russia. John spent the entire trip on crutches or in a wheelchair. John needed a lot of help to get around in airports, taxis, on flights, etc. He gave Russia 2018 pins to all of the people who helped him out. They were even more helpful after receiving a pin.
When John gave a pin to a flight attendant on a connecting flight she was very thankful and noticed John’s issue with his knee. She moved John and his wife to open seats in first class so he would have more room for his injured knee.
John mentioned having the pins to trade and give out made his trip even more fun. The pins were a great way to start a conversation with people on planes, airplanes, watching games in person or on television in sports bars.
Consider purchasing custom pins to give out and trade before going to your next special event. For more information contact your SPI Sales Representative or give SPI a call.
July 17, 2018